Inman

Real Estate News for Realtors and Brokers


NAR restructures, launches emerging tech team
The trade group, which has more than 1.3 million members, says staffing changes to its advocacy, marketing communications, member experience and technology groups will also bolster its lobbying efforts and better communication to its members.

Trelora founder resigns as CEO
Joshua Hunt, the founder of the flat-fee Denver-based brokerage Trelora, has announced he is resigning from his role as CEO of the company.

US homeless population spikes dramatically under Zillow estimate
The homeless population in America last year stood at 661,000 men and women, according to an analysis by Zillow released Tuesday.

Delinquency rates, down overall, soar in cities hit by fires, flooding
In the face of historically low foreclosure rates the effects of climate change on homeownership has begun to take shape in cities now recovering from natural disasters.

Connect the Speakers: Trista Curzydlo on how to stay out of legal trouble as a real estate agent
"Without disclosure, recording is a deceptive trade practice, and it puts agents in such a difficult position," she said.

NAR and Upstream get a divorce
Upstream and the National Association of Realtors (NAR) are ending their relationship. NAR, which spent millions in supporting the development of the data management platform for the real estate industry, had previously served as Upstream’s technology development vendor through its wholly owned subsidiary Realtors Property Resource (RPR).

And the next Zillow Offers market is …
Zillow Offers, the real estate technology giant's direct-to-consumer homebuying and selling program will be launching in its eighth market in 2019.

‘That other agent is cheaper’: 3 comebacks for discount services
With discount brokerages and iBuyers on the rise, Realtors are confronted with new challenges, including fierce competition with cheaper options. Here are three techniques to incorporate into your strategy when sellers bring up the topic of discount brokers.

The winter open house checklist every agent needs
Once you’ve got all the basic details and planning taken care of, take time to start prepping for your winter open house a day or so in advance by doing these 10 things.

Dear Marketing Mastermind: As prices soften, how can I make my listings stand out?
In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: creating an unforgettable client experience.

Millennials’ unconventional credit habits may change scoring models
According to the latest study by data scientists at VantageScore Solutions, a scoring model still struggling to gain acceptance by the federal agency that regulates the two secondary mortgage giants Fannie Mae and Freddie Mac, millennials have similar income and asset levels as most homebuyers.

Working with partners to develop and implement your Facebook strategy
DIY is great when it comes to kitchen hacks and knitting, but when it comes to business you want expertise- not experimentation. Social media and the internet have been around for a while, but brokerages are only recently beginning to realize how essential a robust Facebook or Instagram strategy can be for their business.

Murdered sales rep’s family starts GoFundMe
The sister and brother-in-law of the real estate sales rep killed outside a model home have started a fundraising campaign for his young daughters.

A new email scam is targeting NAR members
The message invites people to contribute to a GoFundMe page, however, according to NAR, the campaign is bogus.

The hottest housing market in the country is in an unlikely place
The month's hottest housing market is not in San Francisco or Seattle — but rather in Midland, Texas, according to realtor.com's latest market index report.

Connect the Speakers: Courtney Poulos on the true cost of opening your own brokerage
"The key to having a long career in real estate is to be able to predict who it’s best for, target those people and sell"

Connect the Speakers: Peter Schravemade on 2019 trends to watch and opportunities to grab
What does picture-perfect real estate marketing look like, and how do we get there?

Connect the Speakers: Karin Carr on how to increase your book of business with YouTube
If you're in a smaller market, building your book of business requires a different approach than if you’re hailing from a much bigger area.

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